The media is playing an important role in our daily life, because with it we can know what is happening in every corner in every minute of the world. The information that the media provide to us are so wide and diverse, including every aspect of politics, economy and society. Unfortunately, media today does not abide by moral standards, which in turn sends mixed messages to our society. Freedom of the media carries with it certain responsibilities of honesty, fairness, accuracy and accountability. The power of the media to create and destroy human values comes with great responsibility. The media are a centre of power in the political system, having great influence on politics and on forming social change. For a multi media company, trust is a keyword. It is essential to have mutual trust with readers, viewers and listeners, as well as employees, owners and society at large. One does not gain trust without taking responsibility.
