To what extent do the media influence people’s social behaviour?

In these fast growing days media play a very vital role in an individual’s life. Media is a source of communication and with the help of this people become well aware of the current issues that are happening in our daily life. Media affecting the individual’s social behaviour in positive as well as negative way by using different sources like TV, radio, internet and newspaper etc .When we look at media in positive way, it gives us a lot of information relating scientific and societal development. Thus, it it is necessary to have media in our life. Now a days almost every person depend on media due to various reasons like educational, personal as well as health aspects etc. Media changes the mind set of people, their living styles and also help them in improving their personal habits as well. It also provides us different ways to enhance our knowledge related to our field of interest. Media is the fastest way of conveying information to the whole world and also entertain us by providing different entertainment programmes. On the other hand, media has also negative impact on people’s behaviour ie some individuals especially youngsters misusing the media. Media harming the society and also misinterpreting the facts due to this negativity emerging among individuals. Thus, media has both positive as well as negative impact on people. So they need to understand the concept of both aspects in order to live in this globalized world.