Nowadays, advertising is considered as a powerful marketing tool. Many big organizations allocate hefty amount of money in their budgets for advertisement in order to thrives their business. A decade ago, advertisement was only confined to TV adds or sign boards, but now social media has become biggest source of advertisement which is cheaper than other sources. Recently, government has initiated a campaign to promote paper less advertisement, reason of which is to make people aware of excess use of paper. Moreover, many rivals, in the backlash are maligning each other to compete in the market which is condemn able. Government should make serious reforms in this area to refrain organizations to spark discredit to their competitors.
