Entrepreneurs occupy a central position in a market economy. Entrepreneurs seek disequilibrium, a gap between the wants and needs of customers and the products and services that are currently available. The entrepreneur then brings together the factors of production necessary to produce, offer and sell desired products and services. They invest and risk their money to produce a product or service that can be sold at a profit. Entrepreneurs are future oriented; they believe that success is possible and are willing to risk their resources in the pursuit of profit. They’re fast moving, willing to try many different strategies to achieve their goals of profits. And they’re flexible, willing to change quickly when they get new information. Entrepreneurs are skilled at selling against the competition by creating perceptions of difference and uniqueness in their products and services.
