A marketing mix is the combination of product, price, place and promotion in order to make a perfect product. In order to start a business, the producer needs to create a product, which fits the needs the needs and wants of the people. While creating a product many product decisions are to be made, and these decisions put an affect on the marketing mix. Before putting a product in the market, pricing is very important. Major consideration in pricing is the costing of the product, the advertising, marketing expenses, any price fluctuations in the market and distribution costs etc. Changes in pricing put a major effect on the marketing mix. Place where the product is to be sold or the distribution channel where the product is sold. Distribution has a huge effect on the profitability of a company, hence a major effect on the marketing mix. Promotions in the marketing mix includes the complete integrated marketing communications. Promotions are dependent a lot on the product and pricing decision. All these 4Ps of the marketing mix, create a product. Taking note of all these factors, creates a perfect product.
